Hi Film Folk!
Right now, you might be sitting at your desk/sofa/coffee table wondering how to boost traffic to your blog, counting new Twitter followers or thinking what new video to upload on Vimeo – all in the name of further promoting your work and yourself, as the Brand. The Film Doctor Team dedicates this Monday Prescription to ‘making-most-of-the-online-media’-guide.
You, most likely, have at least one of the following – Twitter/Facebook/LinkedIn/YouTube/Vimeo/Pinterest/Digg It (delete as appropriate) account – and you are, very likely, spending at least a couple of hours, every day, updating that account (photos, comments, thoughts, etc.). Film Doctor will be looking at how to properly handle social media marketing and use your social media accounts to their full potential, i.e. maximum outreach.
SOCIAL MEDIA & VIRAL MARKETING – GOLDEN RULES TO REMEMBER
1. Add Value (all online media accounts) – Imagine, you walk into a room full of people. Some of them you know, some don’t, but you’d like to get everyone’s attention. Holding a bright placard with brash slogans might get you a few looks – and maybe spark a couple of questions/conversations – but none of that would be substantial or last for too long. Having a megaphone and shouting loudly at them also wouldn’t do, since no one likes messages that are forced upon. So what do you do? You must offer something to the room – bring value. Make the people in the room feel like they can gain something wonderful by spending their time with you.
‘Monday Prescription’ No.17 – Use social/online media to make conversations and engage with people, the same way you would in real life. It’s about building relationships, not just ‘showboating’.
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